LIONEL PODCAST: The Genius Bernays. Gawd. Macropsychology. Crowd Think. Propaganda. Illusion. Master Mind. Spiritual Gotcha.

Behold the face of Gawd. Bernays. (Paronomasiacs beware, skip the sauce jokes.) My encomium follows.

In the name of the father. Edward Louis Bernays (November 22, 1891 – March 9, 1995) is considered one of the fathers of the field of public relations along with Ivy Lee. In my mind he’s the Michelangelo of propaganda and a master manipulator of public opinion and perception. Had he met Dawkins, he would be considered the master of memetics. He merged the ideas of Gustave Le Bon and Wilfred Trotter on “crowd psychology” with the psychoanalytical ideas of his uncle, a dude you may have heard of: Sigmund Freud. Bernays was one of the first to attempt to manipulate public opinion using the psychology of the subconscious (by becky). A man after my own heart.

The royal you. Macropsychology and the collective, the societal mind. A consciousness cooperative. The collective group think. That’s what I want to do. That’s what I study. That’s what amazes me.

Dig this beaut from the Fast Eddie’s vault.

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

How can you not love that guy?


Adam Curtis’ acclaimed BBC documentary The Century of the Self is a masterpiece and showcases the genius of Bernays. You’re welcome.

%d bloggers like this: