LIONEL PODCAST: Orwell Couldn’t Believe This!

Facebook was indirectly funded by the CIA with the goal of learning and storing everything there is to know about you. Why? To monitor and ultimately control.  – Sandeep Parwaga, (February 17, 2011)

Did you hear the latest? From Liberty Blitzkrieg, the following amazing news and reportage. It’s been reported that Facebook will be hosting mainstream and other media coverage and content on Facebook rather than making users tap a link to go to an external site, thus depriving them of the ability to track user demographics and data. And this can’t be emphasized enough. Or in the case of the Jurassic mainstream media, mentioned at all. It’s a story that was reported without delving into its implications, into the dark interstitial message that the implications portend. Because when you control the news, you control perception. And when you control the ability to profit from news reporting, you control everything. It’s been reported of Facebook’s plan to cut out the middle man, explaining how it might work and why publishers would feel compelled to participate.

Am I making any sense?

What this means. This mind-boggling proposal by Facebook carries yet another risk for publishers: the loss of incredibly valuable consumer data and demographic metrics.  When readers click on a specific article or feature, an array of tracking tools and devices allow the host site to collect valuable data and demo information on who they are, how often they visit and what else they have done on the web. This information and data are critical, more important than the information being referenced itself.This is in fact the heart and soul of the Internet media display. Remember, it’s not about the information provided in the article, it’s about the information provided on the consumer of the article who visits the site. That is the bread and butter of today’s news propagation and media industry. “But in the short term,” said Alan D. Mutter, a newspaper consultant who writes a blog called Reflections of a Newsosaur, “it’s a scary proposition because publishers want to control their brand, and their audience and their advertising dollars.”

Two Internets. And if Facebook indeed pushes beyond the experimental stage and makes content hosted on the site commonplace, those who do not participate in the program could lose substantial viewer and commercial and consumer traffic — a factor that, sources provide, has played into the thinking of many media sources and publishers. Their articles might load more slowly than their competitors’, and over time readers might avoid those sites altogether.

OMG, indeed. This would make the harshest of Machiavellian business models pale by comparison. This is now, not the future. This poses an existential threat to mainstream media as we knew it heretofore. The potential for retooling and re-fabricating the information delivery platforms is beyond comprehension. And yet, the MSM, who are in the cross-hairs of this new and bold feature, rather than reporting on it as a threat blink their eyes and suck their thumbs and detail the augury of their ultimate demise. Amazing.

Today’s podcast. Myriad miscellany. My convergence and conversion. Pass it on.

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